Our Journey: From the Classroom to the Camera
We didn't start our careers behind a lens; we started them at the front of a classroom. Our journey began in education, evolving from the daily rhythms of teaching to the strategic complexities of Senior Leadership (SLT). That foundation taught us something vital: how to capture attention, simplify the complex, and move an audience to action.
Today, we've traded the classroom for the studio, blending our deep understanding of communication and marketing with high-end video production. We don't just 'film'—we educate, we engage, and we tell stories that stick.
2010 - 2015: The Educational Foundation
The Root
Gaining Qualified Teacher Status (QTS) and establishing a career within an "Outstanding" school environment.
The Impact
Developing a deep-rooted understanding of pedagogy, student engagement, and the daily operational standards required to maintain excellence in the UK education system.
2016 - 2020: Global Leadership & Strategy
The Root
Transitioning to the British and International school sector, leading during the Senior Leadership Team (SLT).
The Impact
Navigating the years of school health-measuring admission, staff retention, and the strategic pressures of international competition and inspections.
2021 - 2024: Mastering the Creative Medium
The Root
Pivoting into professional video editing and marketing as a freelancer for a wide range of corporate and school clients.
The Impact
Mastering visual and cinematic techniques and digital marketing strategies that drove ROI, learning how to translate a brand's "soul" into a compelling visual storyline.
2025: Identifying the Gap
The Root
Consulting on a variety of bespoke education projects where the need for specialised guidance became undeniable.
The Impact
Realising that schools didn't just need "another video"; they needed a partner who's walked their halls, understood Ofsted's compliance, and could drive measurable outcomes.
2026: The Launch of Social Impact Media
The Root
Consolidating 15 years of educational experience and creative mastery into one dedicated agency.
The Impact
Launching SIM to empower schools with strategic video marketing that boosts admissions, attracts talent, and showcases the true impact of their educational community.
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